Goodwill Industries of North Central Wisconsin is one of 166 regional Goodwill organizations throughout North America and across the world. A member of Goodwill Industries International, it has been serving north central Wisconsin communities since 1971.

Goodwill NCW currently serves 35 Wisconsin counties and includes 23 Goodwill Retail Stores and Training Centers from Manitowoc to La Crosse, and as far north as Rice Lake and Rhinelander. Our goal is to help those with disabilities and other barriers to employment, and others with individualized needs, maintain their independence and become more fully contributing members of society. By improving lives, we improve communities.