Our Mission

Goodwill Industries of North Central Wisconsin, Inc. will improve the community by improving the lives of its people through services, partnerships, collaborations and the responsible use of community resources.

Our Vision

Our vision is to be recognized in all the communities we serve as the premier provider of services to individuals facing barriers to independence.

Our Values

We...
... put people first.
... provide opportunities for the growth and
development of people.
... embrace diversity and full inclusion.
... conduct ourselves with honesty and integrity.
... hold ourselves accountable.
... strive to exceed our customers' expectations.
... are responsible stewards of our communities' assets.
... incorporate our mission into our business operations.
... encourage innovation and risk taking to
achieve our mission.
... seek out opportunities to collaborate.
... strive for excellence.
... believe in the power of work.