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About Goodwill

Goodwill Industries of North Central Wisconsin is one of 207 regional Goodwill organizations throughout North America and across the world. A member of Goodwill Industries International, it has been serving north central Wisconsin communities since 1971.

Goodwill NCW currently serves 35 Wisconsin counties and includes 19 Goodwill Retail Stores and Training Centers from Manitowoc to La Crosse, and as far north as Rice Lake and Rhinelander. Our goal is to help those with disabilities and other barriers to employment, and others with individualized needs, maintain their independence and become more fully contributing members of society. By improving lives, we improve communities.

People often ask “What exactly does Goodwill do?” We can best answer that with "The Goodwill Promise." In a nutshell, if you donate to Goodwill and buy in our stores, we promise to create programs and services that enrich individual lives and our communities. We invite you to be partners with us in this mission!

More Information About Goodwill NCW

Mission, Vision, Values

Goodwill News Releases Goodwill NCW Board of Directors

Goodwill NCW News Goodwill NCW Leadership Team

Goodwill NCW Annual Report FISC-CCCS Board of Directors

Goodwill NCW History Goodwill NCW Board Chairs

Goodwill Industries International History

Keeping the Promise Video
(Historical and Present Day
Look at Goodwill NCW)
Planning a Visit to Goodwill NCW?