The Talent Shop provides purpose and livelihood for Marathon County residents who are at least 50 years old.  Meaningful work and volunteer opportunities are offered through a retail store setting.

Artisan seniors participate in the Talent Shop by producing items for sale in the store and by volunteering as clerks during open hours.  In doing so, it provides an important social outlet for area seniors.

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On Sept. 21, 2011, Goodwill relaunched the Talent Shop in its new home at 1100 Morning Glory Lane in Rib Mountain, where it shares a home with our 23rd Retail Store & Training Center.  

As a not-for-profit human services organization, Goodwill NCW uses the revenue from our stores to fund a wide variety of innovative programs and services that serve north central Wisconsin communities. In many cases, we collaborate with community partners, who also bring resources to the cause.

Some of these programs create jobs, offer training, and match assistive technology to those who need it. Others address financial, educational, developmental or diversity issues. All make our communities better places in which to live.