Goodwill is not a retail store for the impoverished. It's a store for the empowered. Shopping at Goodwill doesn't take away from people in need; it actually helps them. Because we are 100% not-for-profit, every dollar you spend at Goodwill goes back into funding local community programs for people in need.
Please, don't ever feel ashamed for shopping with us. Shopping is actually giving. So get out to your local Goodwill store and start helping people in your community — not to mention helping yourself to great deals on clothes, shoes, books, household wares and more!
LOOKING FOR GOOD BRANDS
Goodwill has racks and racks of name-brand clothes priced as low as $1.99 per item. And the clothes are not junk. We personally screen each donated item for resale and if it doesn't pass the test, we strive to recycle or repurpose it. The bottom line is that you're going to find the same great stuff you see at retail outlets, but without the retail mark-up.
Plus, your purchase is going to a great cause! Now that's good shopping.
'GREEN' LOOKS GOOD ON YOU
Thrift-store fashion is definitely in style. And saving money is always fashionable. But what if you could look good while doing some good for the environment? When you shop at Goodwill, you're making a fashion, social, and environmental statement. Goodwill NCW keeps nearly 40 million pounds a year out of Wisconsin landfills -- 40 million pounds a year! So the next time you're trying on an outfit at our store, remember that community support looks good on everybody.