Goodwill boutique opens at Onalaska Retail Store and Training Center

Goodwill NCW has opened a boutique within its Onalaska Retail Store and Training Center at 200 Theater Road.

Goodwill NCW opened its first boutique at the Rib Mountain Retail Store and Training Center in January 2018 followed by ones at the Darboy Retail Store and Training Center in May 2018, the Neenah Retail Store and Training Center in March and the Green Bay West Retail Store and Training Center in April.

The boutique in Onalaska is the fifth in Goodwill NCW’s 35-county region.

The look and feel of the boutique is different than regular Goodwill stores and offers more upscale merchandise such as clothing, handbags, jewelry, shoes, scarves and formal wear in brands such as Michael Kors, Coach, LuLaRoe, Miss Me, Vera Bradley and more. Like at Goodwill stores, shoppers still will find items with color tags, and every week one of the colors — the color tag of the week — is 50% off.

The shopping experience is different than the regular store in that the brand names are already curated for the shopper and are pulled together in an area within the retail store and training center.

Items in the boutique start at $9.99 and are merchandised much like you would find in a specialty shop. Fixtures are carefully displayed so that each one offers a different look and feel by color, brand and seasonality.

About Goodwill: Goodwill NCW is a not-for-profit human services organization that believes in Elevating People by Eliminating Barriers to Employment across 35 counties in north central Wisconsin. Goodwill NCW is one of four companies in the nation to be honored with a Platinum Well Workplace Award from the Wellness Council of America, which recognizes our commitment to wellness in the workplace. The organization includes 27 retail stores and training centers in communities from Manitowoc to La Crosse, 24 human services programs, a unique shopping experience at its Appleton outlet store, plus online shopping at, a women’s apparel website, and It offers four Donation Express sites and 10 convenient donation bins throughout the Fox Cities. Goodwill NCW is a Platinum Level member of, the world’s largest source of nonprofit organization information. Visit

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