Fourth annual Goodwill scavenger hunt honors organizer’s mom

The fourth annual Restoring Hope Thrift Shop Scavenger Hunt was held over Mother’s Day weekend and took teams to Goodwill retail store and training centers throughout the Fox Valley in search of goodies on their list and with a few special tasks and fun challenges to complete, including finding albums or CDs featuring artists from the 1985 song, “We Are the World.”

It’s a tribute Lisa Madison of Seymour started in 2016 to her mom, Marlene Matuszak, who died in 2014 after an organ transplant.

Lisa created the fundraiser to benefit Restoring Hope Transplant House, a nonprofit organization that serves transplant families throughout Wisconsin and is based in Middleton. It was a place of comfort for Lisa and her family.

The event has raised more than $12,000, including $4,509 this year, in the past four years.

“Although it’s the fourth anniversary of the event, another anniversary is quickly approaching,” Lisa said. “It will be five years since our mom received a donor liver and five years since my family and I and a selfless donor’s family had to say our final goodbye. Beyond the fun-filled day’s events of searching for items on our list, igniting our creative side through the hunt’s challenges and the comradery experienced by the participants and the staff at the Goodwill stores and the Harley-Davidson dealerships, the event is about love – love for our courageous mom and all of our family, love and support for a place and its people whom exemplify love and a true and deep gratitude and love for those that gave others a second chance at life.”

Teams meet at a restaurant in Seymour and are deployed from there. Each team has a list but only can shop at the Goodwill they were assigned to. Teams take pictures of each item they found and can earn bonus points for such extras as paying it forward or having a coordinated team outfit.

One challenge encourages teams to set a proper place setting in honor of organ donors. New this year, teams also had to stop at the Harley-Davidson dealership closest to the Goodwill store they drew for. While there, teams had to take a group photo and find one item.

The team with the most points wins. The fundraiser also includes basket raffles and 50/50 raffles along with food and refreshments.

About Goodwill: Goodwill NCW is a not-for-profit human services organization that believes in Elevating People by Eliminating Barriers to Employment across 35 counties in north central Wisconsin. Goodwill NCW is one of four companies in the nation to be honored with a Platinum Well Workplace Award from the Wellness Council of America, which recognizes our commitment to wellness in the workplace. The organization includes 27 retail stores and training centers in communities from Manitowoc to La Crosse, 24 human services programs, a unique shopping experience at its Appleton outlet store, plus online shopping at, a women’s apparel website, and It offers four Donation Express sites and 10 convenient donation bins throughout the Fox Cities. Goodwill NCW is a Platinum Level member of, the world’s largest source of nonprofit organization information. Visit

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