VF Outdoor Appleton supports Goodwill program with Vans sale

Communities make Goodwill NCW programs a success, and a recent fundraiser that benefitted the Miracle League of the Fox Valley shows the power in that support.

VF Outdoor, which is based in Appleton, is a subsidiary of VF Corp. and offers support for such VF Corp. brands such as Vans, The North Face, JanSport, Timberland and more. Colleen Heindel, senior customer service manager for Vans with VF Outdoor Appleton, had heard about the Vans Gives Back Employee Sales events while visiting Vans headquarters in Costa Mesa, Calif. She wanted to give the Appleton team the same opportunity to give back.

Colleen reached out to other VF Outdoor Appleton leaders for suggestions on organizations the fundraising event could benefit. Greg Wilda, whose son Noah played with the Miracle League of the Fox Valley for five seasons with his sister, Zoe, as his buddy, nominated the Goodwill program. MLFV gives children with disabilities an opportunity to play baseball on an accessible field.

VF Outdoor Appleton held their Vans Gives Back Employee Sale on March 14 in the former JanSport outlet store, which was merchandised with Vans for the day. A lottery system determined when the employees could do their highly anticipated allotted 30 minutes of shopping.

On April 11, Rachel Roloff of VF Outdoor Appleton, Colleen and her Vans team presented a check to Lisa Robbins, Miracle League of the Fox Valley program manager, for $26,236.19 from the Vans sale.

“It’s a crazy, huge amount of money,” Lisa said. “I was speechless when I heard the final number of the donation. This is the largest donation in the 10-year history of the program. I’m so grateful to VF Outdoor Appleton — they believe in what we do in our community — and for the players, families and volunteers of the MLFV.”

“As a VF employee and as the proud dad of a now retired Miracle Leaguer, there just aren’t enough thank yous to do this justice,” Greg Wilda said. “The whole Vans team, everyone who set up and worked at the sale, everyone back in Cali that arranged to get the product here and everyone who made a purchase and/or rounded up their total to increase their donation. You all did something really cool for a great organization.”

About Goodwill: Goodwill NCW is a not-for-profit human services organization that believes in Elevating People by Eliminating Barriers to Employment across 35 counties in north central Wisconsin. Goodwill NCW is one of four companies in the nation to be honored with a Platinum Well Workplace Award from the Wellness Council of America, which recognizes our commitment to wellness in the workplace. The organization includes 27 retail stores and training centers in communities from Manitowoc to La Crosse, 24 human services programs, a unique shopping experience at its Appleton outlet store, plus online shopping at, a women’s apparel website, and It offers four Donation Express sites and 10 convenient donation bins throughout the Fox Cities. Goodwill NCW is a Platinum Level member of, the world’s largest source of nonprofit organization information. Visit

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