Goodwill NCW reaches GuideStar’s Platinum level

Menasha, Wis. — Goodwill Industries of North Central Wisconsin (NCW) has earned the Platinum GuideStar Nonprofit Profile Seal of Transparency, honoring the organization’s committment to openness.

By sharing metrics that highlight progress Goodwill NCW is making toward its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation such as overhead ratios.

GuideStar is the world’s largest source of nonprofit information.

“In accordance with our long-held belief in being transparent about our work,” said Dan Flannery, Goodwill NCW’s vice president of community relations, “we’re excited to convey our organization’s results in a user-friendly, visual manner. We can now easily share a wealth of organizational metrics with our supporters as well as GuideStar’s huge online audience.”

To reach the Platinum level, Goodwill NCW added information to its GuideStar profile: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies and capabilities; and quantitative information about results and progress toward its mission.

By providing this information, Goodwill NCW gives donors and funders meaningful data to evaluate the organization.

“We understand that our current and potential partners, donors and collaborators want to know that we’re being responsible stewards of resources,” Flannery said. “We need to provide them with a reason to continue their relationship with us.

“Reaching GuideStar’s Platinum level allows everyone to see how we serve our communities and how responsible we are on an ongoing basis.”

Visit GuideStar’s website:

About GuideStar Nonprofit Profiles: The GuideStar database contains a profile for every tax-exempt nonprofit registered with the IRS. GuideStar encourages every nonprofit to claim and update its profile at no cost to the organization. Updating allows nonprofits to share a wealth of up-to-date information with the more than 8 million people who visit GuideStar to learn more about nonprofit organizations each year. Updating also allows nonprofits to share information with the more than 200 philanthropic websites and applications that are powered by GuideStar data. To reach a given participation level, organizations need to complete all required fields for that participation level. The GuideStar participation levels, acknowledged as symbols of transparency in the nonprofit sector, are displayed on all updated participants’ profiles in the GuideStar database.

About Goodwill NCW: Goodwill NCW is a not-for-profit human services organization that in 2016 helped improve the lives of 63,368 people across 35 counties in north central Wisconsin, through 29 programs and services. The organization includes 27 retail stores and training centers in communities from Manitowoc to La Crosse, a unique shopping experience at its Appleton outlet store, plus online shopping at, a women’s apparel website, and It offers four Donation Express sites in the Fox Cities and Green Bay and 10 donation bins throughout the Fox Cities and surrounding communities. Visit the website at

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