Discover the world of Goodwill NCW

Goodwill Industries of North Central Wisconsin is one of 161 regional Goodwill organizations throughout North America and across the world. A member of Goodwill Industries International, our organization has served north central Wisconsin communities since 1971.

Goodwill NCW serves 35 Wisconsin counties and includes 27 Goodwill Retail Stores and Training Centers from Manitowoc to La Crosse, and as far north as Rice Lake and Rhinelander.

We collect donated clothing, housewares, sporting goods, electronics, furniture and other items, and sell them to support our human services mission. We provide 24 programs and services across our service area.

Goodwill NCW also employs approximately 1,300 team members.

Our goal is to help those with disabilities and other barriers to employment, and others with individualized needs, maintain their independence and become more fully contributing members of society. By improving lives, we improve communities.

We invite you to partner with us in this mission of Elevating People by Eliminating Barriers to Employment!

We live that mission every day.