Goodwill NCW’s mission

Elevating People by Eliminating Barriers to Employment

Transforming Lives

Practice mission-based (our why) decision–making at all times.

Attract and retain talented team members.

Know the business, understand what we are doing and the related outcomes.

Focus on the experience of our customers and our team members.

Innovate and grow to impact the needs of our communities.

Be good stewards of the communities’ resources.

Care for people.

Be a great Goodwill team member.

Own the business.

Create your impact and celebrate the possible.

Think big and take action.

Be accountable.