Goodwill NCW’s mission

Elevating People by Eliminating Barriers to Employment


Transforming Lives

Guiding Principles

Practice mission-based (our why) decisionmaking at all times 

Attract and retain talented team members. 

Know the businessunderstand what we are doing and the related outcomes. 

Focus on the experience of our customers and our team members. 

Innovate and grow to impact the needs of our communities. 

Be good stewards of the communities’ resources 


Care for people.

Be a great Goodwill team member.

Own the business.

Create your impact and celebrate the possible.

Think big and take action.

Be accountable.