Programs and Services

Elevating People by Eliminating Barriers to Employment. That’s the mission statement — and the daily work — of Goodwill NCW. Since 1971, we’ve proudly served north central Wisconsin communities with programs and services that make this difference.

Our programs and services serve communities across 35 counties in so many ways.

Teaching life skills • Counseling individuals in need • Providing job training • Connecting people with employment • Breaking barriers • Offering independence • Building dreams

Our programs have changed over the years as community needs have changed, but one basic principle remains true: our work is a partnership with our friends and neighbors. We take the used goods you donate to Goodwill, sell them in our stores and use the revenues to support the programs and services that improve lives and our communities.

Annually, our programs and services help improve the lives of tens of thousands of people across north central Wisconsin. In 2017, Goodwill NCW’s programs and services touched the lives of 72,937 people.

Goodwill NCW offers 24 programs and services. Learn more about our programs by clicking an area of interest below.


As a not-for-profit human services organization, Goodwill NCW uses the revenue from our stores to fund a wide variety of innovative programs and services that serve north central Wisconsin communities. In many cases, we collaborate with community partners, who also bring resources to the cause.

Some of these programs create jobs, offer training, and match assistive technology to those who need it. Others address financial, educational, developmental or diversity issues. All make our communities better places in which to live.