Community Impact and Financials

Goodwill starts with you when you shop and donate to your local Goodwill Industries of North Central Wisconsin location.

Together we make a life-changing impact on the people we serve across 35 counties through our mission of Elevating People by Eliminating Barriers to Employment.

Community Impact

51 million donations


Your 51 million pounds of donations in 2019 were equivalent to 4.5 million hours of job training and opportunities for program participants and team members, fueling our mission and helping divert items from the landfills.


You helped program participants overcome barriers to employment and provided 152,131 hours of on-the-job training within your local retail stores and training centers in 2019.

152,131 hours of job training


Because of your support, we were able to serve 34,301 people in our work, financial and community-focused programs and services offered in 2019.

Some people may have been served across multiple programs.


Through our GoodNeighbor program, we provided more than $580,000 in free merchandise to people in need through our partner agencies in 2020.


We change lives across north central Wisconsin and it all starts with you!

Meet Tina
from Central Wisconsin
Meet Jon
from the Fox Valley
Meet Mary
from North Central Wisconsin
Meet Eulalio
from the Bay Area
Meet Mason
from the Coulee Region

Our Financials

We take managing your donations seriously to ensure we are being good stewards of the communities’ resources. We work hard to consistently receive the highest grades available for accountability and transparency from reputable and respected third-party nonprofit organizations.

Our work makes a difference, and we are proud of the impact we make on the people and communities we serve. But you don’t have to just take our word for it. Check out what industry experts who rank us have to say about our human services organization. View the links below for more, including our impact report, audited financials and IRS form 990.

Annual Impact Report
GuideStar Platimun Seal of Transparency
Charity Navigator

Audited Financials